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It can truly help you build and enlarge the online buzz around the event, and as a consequence, the number of attendees. When using a catchy hashtag to promote your conference, consistency is key. Create a unique and memorable hashtag for the conference If you do so, their valuable help will not actually require much work from their part, which increases the likability of them disseminating the conference across their audience. It is better if you provide them with the text and graphic content you would like them to share. If you have managed to gather some partners or sponsors for your conference, ask them to invite their own social media followers by sharing the event on their platforms. That way, users can interact with them as well. In addition, include the social media handles (as in of the speakers, companies, special guests, and other participants that are involved in the conference. Make sure that each page on the website for your conference includes buttons that allow users to share the event on different social networks. Leverage the power of sharing and connecting How can you do that? There are two main ways. You can either spend countless hours promoting your upcoming conference on social media by yourself, or you can indirectly recruit your partners and followers to help you do so. Encourage users to spread the word about the conference There are much more you should look into. To increase attendance and the overall interest around your brand, follow these tried and tested social media strategies. Not only is social media a powerful and efficient tool to help promote a conference you wish to organize, nowadays it is also an essential part of the event’s success.